4. Presentations for investors (including training on how to deliver them)
5. Referrals to potential investors
For each of its customers, BrightNet builds a tailoredfund-raising strategy from a combination of each of the above stages, which are discussed in detail below:
1. Market-validated Business Strategy
Investors want to see that a company has a business strategy in place that is based on market validation. Even when a company has actual sales, this may not be enough validation. Investors want to see market data, such as whether there still is substantial potential for growth and/or for an exit in the form of an M&A (Mergers and Acquisitions) or IPO (Initial Public Offering). BrightNet provides such data by means of its international market research, which is based on triangulating data from two types of sources:
Primary data collection may include interviews (ranging from C-level managers in the world's largest corporations to investment bankers), surveys, observations or focus groups.
Secondary data collection is carried out by means of rigorous review and information retrieval from online databases, including BrightNet proprietary databases, as well as trade magazines, industry newsletters, white papers, trade association/group publications and government archives.
For more information on how BrightNet helps its customers build a market-validated business strategy, contact email@example.com
2. Detailed Financial Analysis
In order to successfully raise funds, both large companies and startups must demonstrate to investors during the due diligence process that they have an intimate knowledge of the financial aspects of their business. Therefore, BrightNet builds for its customers a detailed financial analysis based on the knowledge it has accumulated during the 20 years it has worked with a wide variety of financial professionals, ranging from certified accountants to the CFOs of U.S. public firms. BrightNet’s financial analysis includes detailed:
Projected revenues including a market-validated pricing model; and
Expected expenses (e.g. quarterly personnel growth and outsourcing expenses).
Both are based on current market data that BrightNet specifically collects for each customer.
Based on the market-validated business strategy and on the detailed financial analysis, BrightNet prepares tailored fund-raising materials, which range from business plans and investment briefs to crowd funding content.
Business plans and investment briefs - Both the longer business plans and the shorter investment briefs build on BrightNet’s international market research that ensures market validation, which is a critical issue for investors. Therefore, both documents report on the target market (including its size in millions/billions of U.S. dollars) and present the market-validated business model and go-to market strategy. They also conclude with a summary of the detailed financial analysis that shows investors both the financial potential and the level of funds that are needed to realize this potential.
Additional fund-raising materials - Once they are ready, a business plan and/or an investment brief (which both always include an executive summary) may form the basis of wide array of additional fund-raising materials that BrightNet can prepare, e.g. a 1-pager and a white paper.
Crowd funding content - First of all, BrightNet examines whether a specific customer fits this new trend of funding, which can be extremely attractive since it involves non-diluting funds. Then, if the customer passed several rigorous criteria, BrightNet prepares the content that will be posted on a crowd funding platform (e.g. Kickstarter and Indiegogo). This includes writing the video’s script and its storyboard (including sketches). In addition, BrightNet helps its customers to update this content based on feedback from the online community and their own social networks.
Investors, whether they are global strategic partners, private equity firms, venture capital companies or private ones (known as ‘angels’), prefer short business-oriented presentations. However, investors often complain that they have to sit through long, tedious and unprofessional presentations. Thus, in order to create concise winning presentations, BrightNet:
Tailors the presentation to both the offering of its customer and to the personality of the presenter; and
Provides the hands-on training on how to deliver such presentations.
"BrightNet aided us in creating a marksman's presentation: short, to-the-point, fast and focused."
Once a customer is ready (and the importance of being truly ready cannot be overstated for successful fund raising), BrightNet provides referrals to potential investors according the fund-raising strategy that BrightNet aided its customer to develop. These referrals include both:
Direct referrals to numerous investors from all over the world, including to strategic partners, private equity firms, venture capital companies and/or private investors (i.e. ‘angels'); and
Indirect referrals to additional investors by means of BrightNet’s partners, which include international consultants and investment bankers from all over the globe.
For more information on BrightNet's referrals to investors, contact firstname.lastname@example.org (Note: These referrals are only offered to customers who have undergone BrightNet’s tailored fund-raising process.)