4. Sales Presentations (including training on the sales pitch)
5. Referrals to potential clients (i.e. sales leads)
For each of its customers, BrightNet develops a tailored sales-increasing solution from a combination of each of the above stages, which are presented in detail below:
1. Research-based Marketing Strategy
Based on its international market research that includes primary data collection (e.g. interviews with C-level executives and leading marketing professionals from all over the world), BrightNet developsmarketing strategies for its customers. This includes:
Target markets with highest likelihood for financial return - By mapping out current and future market trends, including potential customers, competitors, potential new entrants and suppliers, BrightNet can recommend on which target market/s to focus for achieving the highest likelihood for successful financial return.
Business opportunities and entry barriers - BrightNet’s research also uncovers potential business opportunities and barriers to entry in the target market/s as well as considers possible strategic partners.
Planned positioning and sales targets - The marketing strategy also includes the planned positioning of the company and its offering and quantitative sales targets for the short-, mid- and long-term.
In order to successfully increase sales over time, any company must have a clear understanding of the various expenses associated with each sales channel. Accordingly, BrightNet builds for its customers an in-depth marketing budget based on the knowledge it has accumulated during the 20 years it has worked with a wide variety of sales and marketing professionals, ranging from salespersons in the field to CMOs and VPs of Marketing of U.S. public firms. BrightNet’s marketing budget includes both:
Direct sales expenses,i.e. those expenses to which a sale can immediately be linked to, e.g. a commission to a distributor; and
Indirect sales expenses, i.e. those expenses to which a sale cannot immediately be linked to, e.g. sponsoring an event to enhance the company’s brand name.
BrightNet writes the content for various promotional materials, e.g. website content, press releases and/or product profiles, in order to achieve the planned positioning it developed with its customers. In addition, the emphasis of BrightNet's content writing is on integrated marketing communications so as to verify that a company's website, brochures, press releases, posters and other promotional channels are 'on the same page', i.e. that each channel will not deliver a contradicting message, which may ultimately damage sales.
The objective of any sales presentation is to ultimately close a deal. Many sales presentations tend to be too long and thus often result in overselling. Accordingly, BrightNet creates concise sales presentationsthat help its customers increase their closure rates. First of all, BrightNet works closely with the sales personnel on improving their sales pitch. Once the sales pitch is ready, BrightNet's tailors the presentation to both the offering of its customer and to the personality of the presenter. Then, BrightNet provides the hands-on training on how to deliver sales-increasing presentations.
Once the sales force is prepared (and the significance of being truly prepared cannot be overemphasized for closing a deal), BrightNet provides referrals to potential clients (i.e. sales leads) according to the marketing strategy that BrightNet helped its customer to develop. These referrals include both:
Direct referrals to numerous potential clients from all over the globe, including to C-level personnel in some of the largest corporations in the world; and
Indirect referrals to additional potential clients by means of BrightNet’s partners, which include international sales and marketing consultants.
For more information on BrightNet's referrals to potential clients, contact firstname.lastname@example.org (Note: These sales leads are only offered to customers who have undergone BrightNet’s tailored sales-increasing process.)