BrightNet's two managing partners are Dr.Noga Friedman and Dr. Moti Friedman.
Dr. Noga Friedman specializes in international marketing, bringing to it a multi-disciplinary approach that includes management, psychology and design. As BrightNet’s qualitative research manager, her responsibilities include managing the data collection undertaken by means of interviews, observations, focus groups and surveys (including planning the questionnaires) as well as in-depth qualitative market data analysis. Dr. Friedman volunteers as an ambulance first responder in MDA and also as the Chairperson of a community emergency team, managing its six departments of security, medicine, education, welfare, logistics and public relations. She holds a Ph.D. on the subject of integrated marketing from the University of Leicester in England, which has won the "Best Doctoral Thesis Award 2007" from BELMAS (British Educational Leadership, Management & Administration Society), a nationwide doctoral thesis competition among all of UK's universities (see article at the bottom of this page). She has a M.Sc. in forensic and legal psychology also from the University of Leicester and a BFA from the Bezalel Academy of Arts & Design Jerusalem, which included one year as an exchange student at the Ecole Nationale Superieure Des Beaux-arts in Paris.
Dr. Moti Friedmanspecializes in international fund-raising and strategic planning, having worked with numerous countries and having lived for many years in the USA, the UK and Switzerland. As BrightNet’s quantitative research manager, his responsibilities include managing data retrieval from online databases, performing quantitative market analyses, building business models and developing detailed financial analyses. As an expert in finances, he has provided expert opinion reports to courts on this subject. Since 1992, Dr. Friedman has been lecturing on various subjects such as economics, e-commerce, international financial management and creativity to various levels of Israeli, British and American students. He holds a Ph.D. from the University of Leicester in England on the subject of communication technology, a MSM specializing in finances from Boston University and Ben-Gurion University of the Negev and a B.Sc. in industrial engineering from Tel-Aviv University. He is also a Certified Systems Analyst by the Israel Chamber of Information Systems Analysts, a Certified Marketing Consultant by Israel's Ministry of Industry, Trade and Labor and a Certified Marketing Consultant by the Israel Export and International Cooperation Institute.
Dr. Moti Friedman Lecturing
In the following video from May 2011, Dr. Moti Friedman gives a short lecture on an online e-learning course entitled “Applied Economics”:
Articles on the Friedmans
Below is an article on Dr. Noga Friedman receiving the "Best Doctoral Thesis Award 2007" from BELMAS (British Educational Leadership, Management & Administration Society), which was given to Dr. Friedman on the 29th of September, 2007, at the annual BELMAS Conference Dinner: